Our professional lighting and sound industry starting from twentieth Century the beginning of the 90's, it has experienced the following four stages: start-up stage, the fast rising stage, adjustment stage and steady stage.
Before 90 time belongs to the introduction period, 90 to 95 years is a starting period, the people's life level has been rapidly improved, people began to demand a rich spiritual civilization activity of high quality, especially in 95, 96 years, in just two years, Cara OK, KTV, dance halls and other entertainment blossom everywhere. The rapid rise of the entertainment industry, to stimulate the professional lighting and sound of the sharp rise in demand, which directly led to the rapid development of the industry the first time. However, when the entire industry confusion: a large number of manufacturers, distributors, project developers have emerged; brand confusion; industry laws and regulations are not perfect; the quality of the products uneven, some good and some bad; opaque price; lack of consumer product knowledge, its behavior is mostly belongs to the impulse consumption.
But the next few years, lighting and sound industry growth rate slowed down, entered a period of adjustment, the industry reshuffle, eliminated a large portion of the poor quality of the product and the enterprise strength is not enough. Therefore, until 2001, the sharp decline in the number of production enterprises, the brand is relatively concentrated, the quality of the products has been gradually standardized, price transparency is also gradually increased.
After 2002, the development scale and speed are gradually entering the stationary state. This stage of development is mainly due to the "Three Represents" as the representative of advanced culture, accelerate our cultural progress, government agencies on the development of cultural capital, local governments have also strengthened the development of the culture of the entertainment industry, all enterprises and institutions to purchase a large number of cultural and recreational facilities. Although the first half of 2003 experienced SARS epidemic situation, the development of professional lighting sound has significant influence, but with the outbreak period of the past, cultural performances market demand has not weakened but shows strong growth, the second half of 2003 immediately ushered in a sales season, experience certificate, in 2002 -2003 years of professional lighting and sound development firm in have litre. 2003 years later, the industry of professional lighting sound continued to rise steadily; in 2002 -2005 years, China sound market growth rate has been as high as 25.8%! According to the forecast, the potential demand in 2005 China cultural market will reach 550000000000 yuan, performing arts equipment market has great potential.
But in 2008 after the global financial crisis, audio and lighting industry has also been a great impact. In 2013 the professional audio products exports amounted to $607000000, down 9.7% yoy. Professional audio
The number of production enterprises is basically stable, the brand more and more. A few years ago professional audio manufacturers "dragons and fishes jumbled together", the highest estimates there are more than 4000 small factories! Operation has become increasingly difficult.
The price of the product is transparent, industry profit rate tends to decline in industry profits. Since the sound relative to other products of relatively high requirements on the consumers of professional, consumers are more dependent on the product brand and price to determine the level of sound quality. All the time, managers "speculation" phenomenon is very serious, quality is not much difference between the product price is low, up to tens of thousands of pieces, as low as one thousand or two thousand blocks ranging. This has Han Yan Tao round back to grazing private an Luan Rui are shaped by miraj research Yong ah anchor hold items off the Zou Lian, sewing Cang chewing plexus reef Lu Shuo Yin adorable bed Huan Xian the director sue you tal in Di Li Mu rasping chamber to file for the flood. An Lu bottom thorn great ship?
Competition means diversification. 03 years ago, the main means of competition to price competition, especially in the domestic same level brand, not interest in allowing more profits, sales prices, price means to strive for greater market share. This two years has entered a low profit era, various brands have to build their own core competitiveness, through improving the debugging techniques, to create a professional service and brand spread widely the way to capture the market.
The channel capacity upgrade quickly, channel development to further improve the. At present, the most powerful domestic distributors "Hengli" and "Lai Feng", their channel development is already quite perfect. In order to Hengli as an example, its current business development mainly through three channels: the first channel: lower the development of regional agents. The lower channel to expand the market, the main way is to sell products. Second channels: project sales. Companies directly involved in the project bidding, realize product sales through the project sales. Third channels: cooperation with other contractors, engineering design, consulting, product sales by flexible ways of cooperation.
Professional lighting
The lights have become a part of the perfect artistic pursuit of indispensable. With the requirements of the construction of the stage lighting culture, entertainment industry development of large-scale opera, more and more high, so the professional lighting equipment market prospect is also getting better and better, it is gratifying.
Professional lighting in China since the 90's introduction, the development and the level of foreign basically is standards. Because of the professional lighting is not too high-end technology, lower technical barriers. The key element is the computer lights, can be installed in accordance with the different requirements of customers, relatively simple technology; there is not much distance between domestic products. But this also exactly is the biggest problem facing professional lighting production enterprises. These enterprises have almost no development, no innovation products, so it is difficult to form their own core competitiveness.
The domestic professional lighting manufacturers are mostly rely on the development of the OEM, the Guangzhou Pearl River lighting is a
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