Review of the Olympics opening ceremony in Beijing, the Shanghai World Expo and Guangzhou Asian Games, large scale entertainment activities not only become the world view of Chinese civilization stage, is "Chinese manufacturing" All flowers bloom together. event. Behind the Its brightness dazzles the eyes. event, professional lighting and sound equipment not.
Cultural prosperity and promote the development of professional audio and lighting industry
Professional lighting and sound engineering technology is a collection of many top subject knowledge integrated technology, it develops along with the relevant professional technical and. Especially audio and lighting equipment performance and quality is higher and higher, the importance of professional sound engineering technology is more and more strong.
At present, including professional speaker, amplifier, mixer, mixer, public broadcasting system audio products and shaking his head lights, strobe lights, searchlights, color changing lamp lighting products, widely used in stadiums, theaters, hotels, dance halls, conference rooms, KTV scenic spot, television and other fields, as the culture performances, sports, convention and exhibition and other activities to create a good visual effect.
The growing prosperity, thanks to the local economy in recent years, cultural performances market, especially in large sports events have been organized, professional audio lighting market scale is expanding. In recent years, our country professional audio lighting industry market size continues to expand, the size of the market in 2011 reached 36989000000 yuan, a growth rate of 11.83%.
After years of development, China has become an important production base of the world recognized professional audio and lighting products, only the Pearl River Delta region on the concentration of our professional lighting and sound industry more than 70% enterprises, output value accounts for about 80% of the total output value of industry. In this area, the emergence of a large number of full of youthful spirit of enterprise, with independent intellectual property rights of technology research and development capabilities, has a modern factory workshop, CNC machining of advanced production equipment and a large number of research and development team and the industrial workers.
In recent years, our country professional audio lighting industry continued to show good momentum of sustained and rapid development, and has become the world factory professional audio lighting products and export country.
According to customs statistics, in 2011, Chinese professional audio lighting industry exports to 9035273600 US dollars, up 11.26%; there are 14 main types of exports; imports industry lighting and sound professional for $1572006000, US $7463267600 in trade surplus.
Only from the application point of view, the domestic professional audio product development, design and manufacturing technology has reached a very high level, the simulation technology and quality level of audio products have been put on a par with with foreign brands, only in the digital audio products should be further efforts.
With the prosperity and development of sports and cultural performances in China, has also created a huge professional lighting and sound equipment leasing market. At present, the industry of lighting and sound professional leasing accounted for the entire market share of 15%, according to the professional audio lighting industry market size inferred that: in 2011 China's professional audio lighting industry leasing market scale reached 5548000000 yuan.
As the "Twelfth Five Year Plan", "cultural industry promotion plan", "sports industry" 1025 "planning" policy driven, and the 2013 Tianjin East Asian Games and other large event and preparation, development of professional lighting and sound industry in China will continue to maintain a high growth rate, the annual compound growth rate of about 13%. By 2015, the market scale will exceed 47000000000 yuan. At the same time, along with the aggravation of competition, the brand industry will become increasingly significant.
The next few years, applications for professional audio lighting product demand will continue to increase, our professional audio lighting industry will maintain a steady growth, and showed the tendency of fractionize domain specialization, product localization and the market to the advantage of brands.
From the "manufacturing" to "create"
After years of development, China has the world's most important professional lighting and sound manufacturing country, "professional lighting and sound equipment China manufacturing" are sold all over the world, at the same time, our professional audio lighting industry has encountered some problems in the development process.
First of all, lack of innovation, lack of core competitiveness. As everyone knows, China is a manufacturing power, OEM is a common phenomenon in the industry of lighting and sound professional. China cheap labor for these OEM foundry enterprises to make enough "relative advantage" windfall profits, used to improve the technology contract will lose the passion, more difficult to firm specializing in the production of products with confidence, it is everywhere "copycat" products and fish eye is jumbly market, professional audio equipment enterprises lose the advantage of quality.
Secondly, the lack of industry standards and supervision. Industry standards do and lack of supervision, resulting in domestic professional lighting and sound manufacturing industry and the lack of a clear direction of development, industry disorderly development, lack of market competitiveness and visibility of the national brand.
In recent years, the domestic professional lighting and sound industry competition is becoming increasingly fierce, products, technology, brand and marketing is becoming the mainstream of the market. The future of professional audio and lighting industry the most fundamental competition, will be the technology and brand competition. At present our country professional lighting and sound business although numerous, but the brand influence is generally small, relatively weak R & D strength that can compete with international brands, domestic brands can be counted on one's fingers.
With the increasingly fierce market competition, customers in the purchase of professional lighting and audio products, will think more about the brand and technology
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